On December 1, 2022, PT Studio Mineral Batubara (PT SMB) officially unveiled its new logo. The changes can be seen in the image below:
The new logo of PT SMB is the result of an exploration of the core elements of the previous logo. These core elements include a grid, two arrows, and the color blue. The grid has been transformed into a globe, combined with two arrows representing PT SMB’s long-term goal of establishing a global network. The blue color has been retained to symbolize the company’s environmentally friendly principles, which serve as a consistent benchmark in all of its projects.
Overall, the shift to a more asymmetrical and bold logo is intended to reflect PT SMB’s aspiration to remain dynamic and sharp in responding to changes in the mining industry.
